It’s with great pride and excitement that Bleu Lavande is announcing its plans to move from Fitch Bay to Magog in 2021. We will be relocating all our operations, as well as our beautiful lavender fields in Magog in a prime location near Autoroute 10 in order to enjoy excellent visibility. With this new location and a unique offering of new on-site experiences, Bleu Lavande will benefit from being opened year-round. The new facilities will officially open to the general public June 7 2021.

A new tourism offer

Along with the new location, we are fully reviewing our tourism offer in order to become a yearly destination for unique, original experiences that combine agritourism, as well as culinary, nature and wellness tourism. Known and recognized for our contemplative experience, Bleu Lavande will be proposing more experiential, immersive and interactive offerings at the new facilities.

Synergy and growth

“By bringing together various branches of our company on the same site, including the fields, administrative offices and shipping department, we will be able to ensure the company’s synergy and growth through increased production capacity, the creation of new, modern experiences and the business development through a number of new tourism business partnerships.

We want to thank the Quebec government, the Ministry of Tourism and Tourism Eastern Townships for their financial support in this key project for the region.”

- Nathalie Nasseri, General Manager at Bleu Lavande

The new installations

An overview of the new facilities of this four-season destination:

• A new store
• Various discovery spaces
• Dedicated areas for workshops, tastings, relaxation and special events
• Other surprises which will be announced soon!

 For more information, please visit our Questions & Answers page.

Questions & Answers